Experience
50+
Placements across tier 1–2 media outlets per client
$1.4M+
Pipeline and trading volume from events and partnerships
50%+
Category share of voice, month after month
40+
Events run in a single quarter
1 month
Full rebrand, start to finish
01
Developed proactive media strategies that connected company expertise with relevant news and brought fresh story ideas to reporters. Secured coverage in Fortune, Reuters, the Financial Times, Bloomberg, Axios, CNBC and Politico, spanning funding announcements, company features and expert commentary.
02
Worked with founders and leadership teams to turn their expertise into commentary, bylines, interviews and speaking opportunities. Supported CEOs with internal communications that kept employees informed and aligned.
03
Led rebrands and repositioning across messaging, websites and owned channels. Developed positioning, proof points and audience-specific language for businesses serving everyone from institutional buyers to neighborhood merchants in Mexico City, giving teams a consistent foundation for sales and communications.
04
Led global events programs and coordinated product launches across earned, owned and paid channels. Brought together trade shows, partner events, paid social, influencer marketing and digital out-of-home, working with internal teams and external partners to take plans from development through launch.
05
Managed PR and marketing agencies across the US, China, South Korea, Vietnam and Turkey. Worked closely with internal teams to translate business objectives into clear briefs, responsibilities and timelines, with regular coordination to keep the work moving and partners accountable.
